For Immediate Release*
Contact: Phillip Gesue
917.892.0060
SANTA FE, N.M. (September 5, 2025) – Six new leases have been announced at the burgeoning Aspect Media Village, giving new life to Santa Fe’s Midtown redevelopment.
“In just a few short months, Aspect Media Village has attracted a crop of local entrepreneurs and visionaries who have chosen to call Midtown their home,” said Gesue. “These groups bring creative spirit and a substantial economic impact, including many new jobs, to the center of the city.”
The six new leases include: TenderFire Kitchen, a Mediterranean inspired full service restaurant; Sky Cinema/Café/Bar, an expansion of Santa Feans favorite cinema in the railyards; DeadEye Post-Production, a film and TV company dedicated to quality post-production; Wise Fool Circus Arts, a Santa Fe circus activities center for young people; Woodruff Scientific, a sustainable energy company; and the New Mexico Innovation Hub, a business incubator dedicated to fostering growth in tech and sustainable energy.
TENDER FIRE KITCHEN has served the Santa Fe community with organic, locally sourced and delish food since its opening 2020. Since the beginning they have focused on creating a high quality a product by putting local first and giving the community an inclusive, healthy and fun dining experience featuring their organic sourdough pizzas. With the expansion into their first brick & mortar at the Aspect Media Village, they aim to continue this community centric dining environment while pushing healthy eating, local sourcing and flavors to new limits.
SKY CINEMA brings Santa Fe a curated mix of independent, foreign language and documentary films along with the occasional blockbuster when it opens later this year. Guests can relax into luxury seating with perfect sight lines to experience films all day long across two screens while enjoying their favorite coffee drinks during the day and craft cocktails, beer and wine at night.
“Sky Midtown will be a spectacular screening and event venue and a wonderful addition to the cinema landscape of this city,” said Bill Banowsky, a film and theater veteran who also owns Sky Cinema Railyard. “We are excited to be part of the effort to revive the Midtown campus as a mecca for the arts and artists.”
DEAD EYE POST-PRODUCTION is a boutique post-production and design studio offering filmmakers, studios, creatives, and agencies tailored services and workflows to enhance the creative process, from dailies to final color. DeadEye has developed quality post-production facilities to attract major film and TV projects and compete with post-production houses in California and elsewhere.
“I established DeadEye in 2022 with a mission to expand opportunities in post-production and design for New Mexicans pursuing careers in film, television, and advertising,” said Vince Rose, owner and creative director. “Our new home at Aspect Village Media will enhance our facilities and make us more competitive in the post-production marketplace.” DeadEye will be occupying the Benildus building.
WISE FOOL CIRCUS ARTS is an innovative, super-creative program for youth to teach circus skills such as trapeze, lyra, partner acrobatics, flexibility, juggling, unicycling, handstands, conditioning, and more! It served the Santa Fe community until it lost its lease several months ago and has been searching for the right location since.
“Wise Fool serves 2,000 youth and adults with hands-on activities and 14,000 audience members annually with high-quality experiences built upon our core values of community, arts accessibility, and social justice,” said Alishiya Kapoor, Executive Director. “Our move to the Garson Building at Aspect Media Village gives us a fabulous space all our own to implement our circus program for youth and adults in a wonderful and imaginative way.”
WOODRUFF SCIENTIFIC is a renewable energy company with a team of seasoned scientists and engineers specializes in creating precise, data-driven models that help streamline the path to sustainable energy. By leveraging advanced analytics and cutting-edge technology, it will provide actionable insights that optimize project planning and enhance efficiency.
“Our new home at the Shellaberger Center at Aspect Media Village gives us a perfect location for our operations and we couldn’t be more excited about moving into this dynamic new neighborhood,” Simon Woodruff, CEO
NEW MEXICO INNOVATION HUB is dedicated to creating tailored innovation spaces in New Mexico that catalyze entrepreneurship, technology commercialization, workforce development and startup growth for the NM EDD target sectors of advanced computing/quantum/AI, bioscience, aerospace and advanced energy/fusion.
“ We are pleased to launch the New Mexico Innovation Hub in Aspect Media Village and be a part of the renaissance of Santa Fe Midtown said David Perez, founder of the New Mexico Innovation Hub. “ The Hub is a center of gravity for early stage tech business offering offices, co-working, lab spaces and business incubator services from a variety of partners. The location in Benildus Hall will begin accepting tenants early October. “
Aspect Media Village is an innovative mixed-use development featuring media, technology, housing, and retail uses in Santa Fe’s new Midtown district. The Midtown District is the arts-inspired redevelopment of the former Santa Fe University of Art and Design campus. The city master-planned an innovative arts-based neighborhood guided by community input to yield a plan that includes sustainability, walkability, diversity, equity and inclusion. Aspect Media Village was awarded the right to develop the first phase of the neighborhood pursuant to a December 2022 RFP.
“Midtown is coming back to life for the people of Santa Fe to enjoy,” said Gesue. “As you can see from this activity, the community has voted with their dollars to invest and settle in Midtown, that is the ultimate vote of confidence. I am confident this talented group will delight Santa Feans with what they are doing here.”